Corporate gifts are any presents given to prospective clients, regular customers, employees, or other company stakeholders to engage them positively. These physical items may take many forms, and the choice of the gift depends on your creativity. Marketers note that physical gifts leave a memorable impression in the minds of the recipients than promotional ads. The gifts can also get understood with ease when compared to complicated audio-visual ads.
Apart from engaging company stakeholders through gifting, some businesses use gifts to elicit action from their clients. Corporate gifting is vital for businesses seeking to leave a memorable mark in the minds of those who receive the gifts. But to make such gifting more powerful businesses have to employ distinct gifting ideas, which can create unique, meaningful, and memorable impressions that can elicit some action from those who receive the gifts. You’ll have to differentiate your gifting strategy from competitors to achieve the best outcomes from corporate gifting pursuits. Read on to learn more tips about gifting and how to choose corporate promotional gifts in Dubai, U.A.E.
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Personalize the Gifts
Before offering gifts to your customers or prospective clients it’s advisable to find out a little information about them. You should learn about their work, their leisure time, daily routines, their preferences, likes, and dislikes. With such information, you can get your target recipient a one-of-a-kind gift that is meaningful to their life. For instance, buying a baseball bat for your long-term client who’s also a baseball player and fan makes sense and more appeal. In addition, you can add a handwritten note addressed to the specific recipient to foster a more personal gifting experience. The process creates more relevance and sense that elicits appreciation.
Gift Items That Promote Brand Ambassadors
The power of gifts to promote your brand image, products, and services can get realized if these gifts will get displayed in the public instead of getting kept indoors. Some corporate gifts such as toothbrush holders or pen holders may never leave the recipient’s bedroom or office desks. As such, they’re less likely to serve their promotional role. But giving gifts that can get used in public places such as T-shirts, baseball caps, and backpacks can better the gifts’ ability to serve as promotional items. Gifting these items to popular brand ambassadors such as sportsmen and musicians can better their promotional power.
Durable Gift Items That Get Used for Years Have Better Power to Promote Your Company
Office planners and calendars only get used for one year before they can get destroyed or stored. At such a point such corporate gifts that also serve a promotional and marketing role lose their significance in this respect. As such, it’s advisable to choose corporate gifts that can get used for more than one year. Long-term use of durable corporate gifts ensures that their role of acting as brand reminders is always out there as long as the recipient continues using them and people continue seeing them. As such, it is advisable to gift durable items such as bags, power banks, or desktop planters.
Make It Actionable
The aim of giving gifts lies in the urge to draw your prospective and existing clients to your business. The gifting should get them to try your products or services or engage your company in one way or another. The engagement or provocation of action is what can get your company more sales and a high ROI in your marketing plan. For instance, sending a cupcake gift that can get shared by co-workers or a code that can get redeemed on your website is an ideal example of an actionable gift that will require the recipient to take some action that will get your company positive marketing results.
Distinct One-to-One Gift Ideas
The relevance of a gift to the recipient should be high for them to take action or appreciate the received gift. By analyzing your recipient’s social media profiles on platforms such as Twitter, Facebook, and Pinterest you can choose bespoke corporate gifts tailored to suit their demographic and interests. For instance, you can send a motivational book on professional development to a recipient that got a recent promotion. Alongside the gift, you can attach a note congratulating the recipient or you can also get printing companies in Dubai, to create attractive wrappings with a message to the recipient. Such a gift will be unique, relevant, and able to elicit some action.